Shopping at Whole Foods
Posted in Food on May 17th, 2010 by Matt Chan – Comments OffFor a little over a month now, I have been shopping exclusively at Whole Foods Market. It was an experiment in managing my money given the type of food products they sell. I never really gathered any data from my experience. I made mental notes about how much I spent per week (which is usually how often I go buy groceries) while tracking all my other expenses in a separate application. I don’t think I can claim any real conclusions based on the “data” I have.
Initially I was spending more than I was normally spending at the other supermarket chain I regularly shopped beforehand. The amount though was not a significant total at all even if I include the extra fuel cost in transporting myself to somewhere not as convenient as my regular supermarket. The fact that I knew I would be spending more at Whole Foods that I knew (or so I think) cost more than regular supermarkets put me in a mentality of curtailing my spending. My diet hasn’t changed; it’s very regular and occasionally I buy something on a whim just to try it out or satisfy whatever craving I randomly have that day. I knew what I was going to buy and had a rough idea how much I would be spending. If I ran out of food, I would usually just buy a pre-made meal at the local supermarket or do a Chipotle run. I don’t have a budget per se for food. I tried making one but my value is an arbitrary ballpark number that is based on a weekly estimate of what I typically spent per week.
After spending over a month of shopping at Whole Foods, I don’t think I can go back to a normal supermarket. The atmosphere in Whole Foods doesn’t make me depressed or stressed like normal supermarkets do with their white tile floors and bright flourescent lights. I remember leaving Rochester and visiting the supermarkets back home where no Wegmans existed (but will in 2011!!!) and feeling like I have to shop to survive and having a generally unpleasant experience. Whole Foods gives me that relaxed feeling I get when I used to walk into Wegmans (which I will hope to do again in 2011). I don’t feel stressed to hastily buy my food and rush out of the store.
Another reason why I am sticking with Whole Foods is because of their values. I started eating more healthily when I returned home from college and more so (I think) after I moved out of my parents’ house. That still wasn’t enough though, and watching Food, Inc. made me glad I started shopping at Whole Foods. I was already concerned about what was in my food, but Whole Foods takes it a step further. I don’t really feel any healthier physically, but I do feel more mindfully peaceful that they have a high set of standards that must be met before the products in their stores end up in people’s bodies and that my money is going towards values that I support.
Whole Foods is the closest I can be to Wegmans without having to drive miles and miles to Roche Bros. or going even more out of my way to Trader Joe’s. Would I drive even more out of my way to go to Wegmans once they open up in the area? Probably. Sorry, Whole Foods, but you will never replace Wegmans in my heart.

