I wasn’t very excited by Google Buzz when it was announced especially when Facebook has already taken over the social networking market. There aren’t many people I know who don’t use Facebook. However, I’m liking the information stream much more than Facebook. It feels and looks cleaner, and Google has beaten Facebook in regard of aggregating content.
Buzz is a a much better aggregator than trying to individually manage each independent feed (especially in Google Reader). One could use Yahoo! Pipes or some other feed aggregating service to pull all this information together. People are generally lazy though, which is largely the reason why I never bothered to do such a task.
Google isn’t really in the social computing market so far (ignoring Orkut), and the services they provide don’t necessarily translate to such a platform (though they can). That is one advantage I would promote Google over Facebook. You basically start out with nothing, and build up what information you optionally want to show.
Facebook is the exact opposite of this; they provide “everything” (by this, I mean commonly used applications) and try to monopolize your information. Facebook’s options to include outside sites in their feeds is very hidden and tucked away, whereas Google makes this much easier and open and gives users more freedom.
Google Buzz also wins in the “privacy” area simply because the content you include is optional. You don’t have to include your Flickr photostream, your Twitter account, and so forth. Facebook has failed in their privacy controls by making them overly complex and granular for users. The backlash they received contributes to it, but I don’t blame Facebook entirely for their privacy problems.
The one thing I would like to see is bouncing replies or comments back to the original source. It don’t believe it is an easy problem to solve. Not everyone using Google has an account at the various sites people choose to include for aggregation. Also, there are many features that some social networking sites have because they are a specialized site. Flickr is a community built around photo sharing, YouTube for videos, Twitter for communication, and the list goes on. Facebook tries to solve this problem by locking you in to their platform.
I think it’s an interesting application, but I suspect it’ll be another tiresome “one of those things I have to check.” I have no problems logging into Facebook, Twitter, or Google Reader to catch up on what is going on within my own social network. Google just makes it easier to read all of it without having to jump all over the Internet playground.

